As you can see, market segments are used to direct our business strategies to a specific group of people, who we know can be more successful based on a previous market study or a predictable demand. Thus, a company can produce a product line to satisfy the needs of a...
Trade marketing can be defined as a set of action plans and strategies to transform the point of sale, making it more attractive to consumers in order to improve their shopping experience. But, above all, it consists of increasing the demand for the product. This set...
With the new forms of consumption on the Internet, it is increasingly necessary to make yourself known and stand out from the multitude of information that exists on the Internet. What actions or campaigns can we carry out to make ourselves known to such a competitive...
The Search Console tool that the Google company gives us offers a lot of SEO-oriented information. Mainly, it helps us in the field of content, analyzing the results of the pages in the SERPS, in addition to offering other advanced functionalities, which are closely...
If you have a sales team operating in your company to achieve the proposed objectives and increase sales, it is important to measure the performance of this work, that is, we must measure the sales KPIs. Examples to create the dashboard and measure sales KPIs The...
Did you know that Instagram has more than 1,221 million active users per month? Powerful, right? And it is that beyond being a social network in which to share beautiful images, useful videos and valuable information for those who follow you, Instagram can be...
When it comes to seeing how you can improve your business to obtain more sales, you need to consider what your sales process is and what can be improved in it. In this post we will help you to hit the nail on the head. Shall we start? Inbound marketing: fundamental...
Are you working with a digital agency or are you thinking of doing it ? Do you have doubts about whether you are really getting the most out of that working relationship? Are you afraid of not getting what you expect with your hiring? Do not worry! In this post I...
These are the types of performance indicators that we can classify on the basis Tajarat properties use according to their nature: Activity KPIs to measure the productivity and performance of salespeople: What activities do they spend their time on? Calls: What calls...
With each passing year, search engines for Black Friday terms increase, usually one month before the designated day. This year even more due to the confinement situation due to Covid-19 in which we find ourselves. In this article we are going to see other marketing...
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